Alluvial Chart Applied to Customer Experience Flows
At Econometricus we tackle Google Analytics data (see attached data headers) through three reports:
- Estimation of ROIs via attribution of UTM (Source, Mediums) into Marketing Mix Models.
- Optimization of Conversion Rates via probabilistic estimation of Customer Experience Flows (from source to conversion, see attached chart).
- Classification of Digital Personas via Multinomial Random Utility Models.
We have more than five years of experience interpreting business performance through data, thereby enabling data-driven decisions.
Happy to help whenever you are ready!