Help with Customer Experience Flows



Alluvial Chart Applied to Customer Experience Flows

At Econometricus we tackle Google Analytics data (see attached data headers) through three reports:

  1. Estimation of ROIs via attribution of UTM (Source, Mediums) into Marketing Mix Models.
  2. Optimization of Conversion Rates via probabilistic estimation of Customer Experience Flows (from source to conversion, see attached chart).
  3. Classification of Digital Personas via Multinomial Random Utility Models.

We have more than five years of experience interpreting business performance through data, thereby enabling data-driven decisions.

Happy to help whenever you are ready!


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